According to news by BBC, Business 2.0 magazine has named StumbleUpon the number one social media company. It is a net discovery site founded in the year 2001, has member strength of more than 2 million registered users. The Web 2.0 traffic concept has been growing in strength after this evidence of traffic generation and more business companies are trying to shift business from the earlier model of Web 1.0 concept.

Internet marketing, in other words, is also known as Search Engine Marketing or SEM in short. SEM can also be defined as the practice of buying paid search listings with the goal of obtaining better free search listings.

Search Engine Marketing, is a form of marketing through the Internet, which seeks to promote websites by increasing the visibility of the websites in the result pages of various search engines. As per the marketing professionals in the community of SEM, this grouping can further be distributed into various sub-categories. The popular components of web promotion include Search Engine Optimization, paid advertisement placement and paid inclusion of sponsor’s advertisements.

When a business is operated between merchants and sales people and marketed by an online process, it is termed as affiliate marketing. It is a kind of marketing where the person does not have to manufacture the product. A third party manufactures the product, which is then sold by the sales team. In such a case, the online merchants are called affiliate merchants and the sales person is known as an affiliate. This kind of marketing is generally based on broadcasting media like the Internet.